Useful answers. Without the sales pitch.
69 straightforward guides and 6 free tools covering websites, search, AI, automation, marketing, and the technology decisions business owners face. No sign-up required.
How Much Does a Small Business Website Cost?
The honest answer is a range. Here is what sits behind each level of website pricing, what you pay after launch, and how to compare quotes.
Read guide AI Receptionists · 3 min readWhat Is an AI Receptionist?
An AI receptionist answers your business phone, talks to callers naturally and books appointments. Here is how it works and what it can and cannot do.
Read guide Automation · 3 min readBest Tasks to Automate in a Small Business
The automations that repay their setup fastest in a service business, in the order we would build them, with what each one involves.
Read guideRun your own numbers.
Calculators and checklists that work in your browser. Nothing to install and nothing to sign up for.
All toolsMissed Call Revenue Calculator
Estimate the revenue opportunity in the calls your business does not answer, using your own numbers and clearly stated assumptions.
Open tool CalculatorAutomation ROI Calculator
Work out the hours and labor value a repetitive task costs each month, and compare that with what automating it would cost.
Open tool CalculatorMarketing ROI Calculator
Calculate cost per lead, customer acquisition cost, revenue and profit-based return for an advertising campaign.
Open tool EstimatorWebsite Cost Estimator
Answer six questions to see how complex your website project is, what drives its cost, and what to ask a developer.
Open tool ChecklistWebsite Audit Checklist
An interactive checklist of 36 practical checks for a small business website, covering mobile, speed, messaging, trust, forms, SEO and accessibility.
Open tool ChecklistGoogle Business Profile Checklist
An interactive checklist for setting up and maintaining a complete Google Business Profile, from categories and hours to photos and reviews.
Open toolEleven subjects.
Websites & Conversion
What a business website costs, what makes one work, and how to tell when yours is the problem.
6 guidesSEO & Google Search
How to get found on Google without gimmicks: local search, Business Profiles, keywords and realistic timelines.
6 guidesArtificial Intelligence
Where AI earns its keep in a small business, where it does not, and how to tell the difference.
6 guidesAI Receptionists & Phones
Missed calls, voice AI, costs, and what it takes to have every call answered.
7 guidesAutomation & Integrations
What to automate first, which tools to use, and the mistakes that make automations fragile.
6 guidesSales & CRM
Pipelines, follow-up and response times for businesses without a sales department.
6 guidesAdvertising & Marketing
Paid ads for local businesses: budgets, landing pages, lead quality and knowing what actually worked.
5 guidesE-commerce
Platforms, checkout, trust and speed for businesses that sell online.
5 guidesBusiness Operations
No-shows, procedures, bottlenecks and the unglamorous systems that keep a business running.
8 guidesTechnology & Software
Plain-English explanations of the technical things owners are expected to just know.
8 guidesIndustry Guides
Specific advice for HVAC, plumbing, roofing, cleaning, landscaping, restaurants and fitness studios.
If you only read six.
Chosen by us because they change how owners think about the problem. This is an editorial pick, not a popularity ranking.
How Quickly Should You Respond to New Leads?
As fast as you can, ideally within minutes. What the research says about response time, why it matters so much, and how a small business can manage it.
Read guide Websites · 3 min readWhy Your Website Gets Traffic but No Leads
If people are visiting and nobody is getting in touch, the cause is usually one of seven things. Here is how to work out which.
Read guide SEO · 3 min readHow to Improve Your Google Business Profile
Your Business Profile often matters more than your website for local searches. Here is how to set it up properly and keep it working.
Read guide AI · 3 min readPractical Ways Small Businesses Can Use AI
Eight realistic uses of AI in a small business, what each one needs to work, and how to pick the first one to try.
Read guide Sales & CRM · 3 min readCRM vs Spreadsheet for Small Businesses
A spreadsheet is fine until it is not. How to recognize the point where a CRM starts to pay for itself, and what to look for when you get there.
Read guide Operations · 3 min readHow to Reduce Appointment No-Shows
No-shows are mostly a reminder and friction problem. Practical steps to cut them, from confirmation messages to deposits and waitlists.
Read guideEvery guide, newest first.
69 guides
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