Advertising & Marketing
Paid ads for local businesses: budgets, landing pages, lead quality and knowing what actually worked.
How Facebook Ads Work for Local Businesses
A plain-English explanation of how Facebook and Instagram advertising works, what it is good at for a local business, and how to run a sensible first campaign.
Read guide Advertising · 3 min readHow Much Should a Small Business Spend on Ads?
There is no universal percentage. A method for setting an advertising budget from your own numbers, and for deciding when to raise or cut it.
Read guide Advertising · 3 min readFacebook Lead Forms vs Landing Pages: Which Gets Better Leads?
Instant forms produce more leads; landing pages usually produce better ones. How to choose, and how to improve whichever you use.
Read guide Advertising · 3 min readHow to Calculate Cost Per Lead (and Why It Is Not Enough)
The formula for cost per lead, how to use it to compare marketing channels, and the two numbers that matter more.
Read guide Advertising · 3 min readWhat Makes a Landing Page Convert?
A landing page has one job. The elements it needs, the ones to remove, and a checklist to run before sending paid traffic to it.
Read guide Advertising · 3 min readHow to Track Which Marketing Campaigns Produce Customers
A practical setup for finding out where your customers actually come from, using link tags, call tracking, your CRM and one simple question.
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