Topic · 6 guides

SEO & Google Search

How to get found on Google without gimmicks: local search, Business Profiles, keywords and realistic timelines.

What search engine optimization actually involves for a small business, what to do first, and what you can safely ignore.

Your Business Profile often matters more than your website for local searches. Here is how to set it up properly and keep it working.

A working checklist for showing up when nearby customers search, covering your profile, your website, reviews and listings.

A step-by-step way to diagnose why your business or website does not appear in Google, from simple indexing problems to stiff competition.

Ads buy visibility now; SEO earns it over time. How to decide where your money and effort should go at each stage of a business.

Realistic timelines for seeing results from SEO, what speeds it up, what slows it down, and how to tell whether it is working.

Related tools

Put numbers on it.

An interactive checklist for setting up and maintaining a complete Google Business Profile, from categories and hours to photos and reviews.