Technology & Software
Plain-English explanations of the technical things owners are expected to just know.
Domains vs Hosting: What's the Difference?
Your domain is your address; hosting is the building. A plain-English explanation of domains, hosting, DNS and email, and who should control each.
Read guide Technology · 3 min readWhat Is a CRM and Do You Need One?
A CRM is a shared memory for your customer relationships. What it does, what it does not, and a quick test of whether your business needs one yet.
Read guide Technology · 3 min readWhat Is an API? A Plain-English Explanation for Business Owners
An API is how one piece of software asks another for something. What that means in practice, why it matters when you choose tools, and what to ask vendors.
Read guide Technology · 4 min readHow Website Integrations Work
What actually happens when your website sends a booking to your calendar or an inquiry to your CRM, the common methods, and why integrations break.
Read guide Technology · 4 min readCloud Software vs Locally Installed Software
The practical differences between software you access through a browser and software installed on your own computers, and how to choose.
Read guide Technology · 4 min readHow to Improve Business Website Security
The security measures that matter most for a small business website, in priority order, with what each protects against.
Read guide Technology · 4 min readHow to Set Up Google Analytics 4
A step-by-step walkthrough for installing Google Analytics 4 on a business website, the settings to change first, and the handful of reports worth reading.
Read guide Technology · 4 min readHow to Set Up Google Search Console
How to verify your website in Google Search Console, submit a sitemap, and use the reports that show how Google sees your site.
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