Website Audit Checklist
Open your website on your phone and work through the list. Check what is true today. Your progress is saved in this browser, and you can print the finished list.
How to use the result
Unchecked items in Forms and Mobile usability come first. A form that does not deliver, or a page that is hard to use on a phone, loses inquiries you have already earned.
After that, work on Messaging and Calls to action. Those two sections decide whether a visitor who can use your site actually gets in touch.
SEO basics and Accessibility matter just as much but pay back over a longer period.
What a checklist cannot tell you
It tells you what is missing, not what would make the biggest difference for your particular customers. If most boxes are checked and inquiries are still slow, read why your website gets traffic but no leads.
For official guidance behind several of these checks, see Google's SEO Starter Guide and the W3C's introduction to web accessibility.
The thinking behind the tool.
Why Your Website Gets Traffic but No Leads
If people are visiting and nobody is getting in touch, the cause is usually one of seven things. Here is how to work out which.
Read guide Websites · 2 min readWhat Makes a Website Convert Visitors Into Customers?
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Read guide Websites · 2 min readWebsite Redesign Checklist for Business Owners
What to decide, gather and protect before, during and after a website redesign, so the new site performs better than the old one.
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