E-commerce
Platforms, checkout, trust and speed for businesses that sell online.
Shopify vs a Custom E-commerce Website
Shopify suits most small stores. A custom build suits a few. How to tell which you are, with the real trade-offs in cost, control and upkeep.
Read guide E-commerce · 3 min readWhy Customers Abandon Their Carts (and What to Do About It)
Most carts are abandoned. The main causes, which ones you can fix, and a prioritized list of improvements for a small online store.
Read guide E-commerce · 4 min readHow to Write Product Descriptions That Help Customers Buy
A good product description answers the questions a shopper would ask in a store. A simple structure, examples, and what to do about SEO.
Read guide E-commerce · 4 min readHow to Build Trust With First-Time Online Shoppers
A stranger is deciding whether to give your store their card number. The signals that reassure them, in order of how much they matter.
Read guide E-commerce · 4 min readHow to Make an Online Store Faster
The most common causes of a slow online store and how to fix them, starting with the changes that make the biggest difference for the least effort.
Read guide