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05 · Automated lead follow-up

A good lead shouldn’t disappear because you got busy.

New inquiries arrive while you’re working, driving, or dealing with customers. We build follow-up systems that respond quickly, send relevant reminders, and help you stay on top of every opportunity without manually chasing every conversation.

Why it matters

Speed first. Persistence second.

Two things decide whether an inquiry turns into a customer, and neither is your price.

The first is how fast you respond. A Harvard Business Review study of online sales leads found that companies which tried to contact a lead within an hour were nearly seven times as likely to have a meaningful conversation as those that waited even an hour longer. People who inquire are usually contacting more than one business.

The second is whether you keep going. Someone who asked for a quote on Tuesday and went quiet has usually not said no. They got busy. A polite message on Friday, and another the week after, is often all it takes.

Almost nobody does both consistently by hand. That is the gap we close.

An example sequence

What triggers it, what it sends, and when it stops.

  1. 01

    The trigger

    A form submission, a missed call, a message or a sent estimate starts the sequence. Nothing is sent to anyone who has not contacted you first.

  2. 02

    Within a minute

    A text and an email confirm you received the inquiry and say what happens next. You are notified with the details.

  3. 03

    Same day

    If they have not booked or replied, a short message offers two times for a call or visit.

  4. 04

    Day 2 and day 4

    A brief, useful nudge. Not "just checking in", but an answer to a common question or a reminder of the next step.

  5. 05

    After the quote

    Open quotes get their own gentle follow-ups, timed to how long your customers normally take to decide.

  6. 06

    Any reply

    The moment the person responds, books or buys, the sequence stops and the conversation is yours.

  7. 07

    Opt-out

    Anyone who asks not to be contacted is removed immediately, and stays removed.

What we build

A system, not a campaign.

  • One place for every leadWebsite forms, calls, ads and messages land in a single pipeline, so you can see where each person stands.
  • Messages that sound like youWe write the sequences in your voice, with your details. No one should be able to tell they were scheduled.
  • Rules that respect peopleFollow-ups stop on reply, on booking and on opt-out. We set texting up with consent in mind and tell you where you should check the rules with your own advisor.
  • Quote and review follow-upsThe same system chases open estimates and asks finished customers for a review.
  • Numbers you can readHow many inquiries, how quickly they were answered, and how many became jobs.
Who this suits

Busy is the usual reason.

This service is most useful when inquiries arrive while you are doing the work: contractors on site, studios mid-class, restaurants during service, practices with a full diary.

It pairs naturally with an AI receptionist for calls and with a website that makes inquiring easy. If you want to understand the thinking first, start with how quickly you should respond to new leads and how to follow up without annoying people.

Start a conversation

How fast do you
reply today?

Tell us where your inquiries come from and what happens to them now. We will sketch the follow-up system we would build.

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